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CDPs and the Role of Data Governance in Reducing Risk
When a consumer's unified profile in your CDP includes their marketing and purchase information, you can suppress advertisements to...
Ensuring Data Quality and Compliance with a CDP
Making the Customer the Center: A CDP permits the integration of raw, real-time customer information, giving immediate access, accuracy...
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The Role of CDPs in Combining Data from Multiple Sources
CDPs and the Role of Data Governance in Reducing Risk
CDPs and the Role of Data Segmentation in Marketing
